I really enjoyed attending Josh Williams’, CEO of Gowalla, game-mechanics themed presentation, Chasing Virtual Good in the Real World at SXSWi 2010. That said, I was pleased when Seth Priebatsch’s, Chief Ninja of scvngr, SXSWi 2011 keynote, The Game Layer on Top of the World, was announced. I was keen to see how the inside conversation on game mechanics in the real world had progressed over the past year.
SXSWi 2010: Chasing Virtual Good in the Real World, Josh Williams:
Through discussing his experiences developing PackRat and Gowalla, and sharing some of his observations on user behaviour, Williams provided great insight into what compels people to participate in game type activities online. Williams went on to point out that game play mechanics were not just limited to location based services, but were becoming more and more prevalent in behaviour all over the web, and in the real world, too.
Some of the info Williams' included in his presentation at SXSWi 2010 is covered in this blog post by Andrew Mager on zdnet.com.
SXSWi 2011: The Game Layer on Top of the World, Seth Priebatsch:
I expect this is a bit of a moot point but, what a difference a year makes! Over the past year, it seems game mechanics have gone well beyond ‘creeping into real world behaviour’. In his keynote at SXSW 2011, Priebatsch proposed the game layer might provide solutions for 5 pretty large problems facing our world today, including issues with education systems and global warming.
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